New HS Talks Business & Management Video Releases

These are the new releases in the Business & Management collection by HS Talks. Access is via the Online databases and academic journals link in the Search the Library portlet on the My Learning/Learning Support page in the portal.

How Tesco used its clubcard programme to revive its brand and become a market leader Prof. Merlin Stone – Director, WCL and Professor of Marketing, Bristol Business School, UK

Traditional theories of capital structure: trade-off versus pecking order Prof. Vidhan K. Goyal – Hong Kong University of Science and Technology, HK

How Dell reformed its supply chain technology to reduce risk Prof. Jérémie Gallien – London Business School, UK

Market segmentation - a fundamental concept of marketingProf. Malcolm McDonald – Emeritus Professor, Cranfield School of Management, UK