New Business Eresource – WARC

Warc gives you access to thousands of case studies about the advertising campaign and marketing strategies of leading brands from respected industry sources.

Includes articles and best practice guides explaining the ‘how’ and ‘why of marketing challenges as well as market intelligence, including ad forecasts, brand profiles, conference reports and other material on major advertisers, brands and agencies.

Access is on and off campus via Online databases and academic journals link in the My Learning / Learning support page in the portal.